JEDDAH —

In order to encourage healthier eating habits across the Kingdom of Saudi Arabia, this October, Quaker is collaborating with Under Armour’s Connected Fitness platform and its MyFitnessPal app to launch the Quaker Oats Challenge.

Through MyFitnessPal, a free smartphone app that helps people keep track of their daily food and beverage intake, MyFitnessPal’s Quaker Oats Challenge gives participants the opportunity to win prizes (subject to the official rules of the Challenge) for logging their meals and additional prizes for incorporating oats into their meals throughout the month of October. Now, it’s easier than ever to see how nutrition and fitness go hand in hand.

To participate, consumers simply download the MyFitnessPal app and use the food diary function to start logging daily meals. For inspiration on how oats can easily be integrated, Quaker and the MyFitnessPal app provide a wide range of delicious oat recipes on the Quaker website blog. The blog function of the app will showcase recipes catered to the Saudi market to highlight how to incorporate oats throughout the day.

Thamer Temairik, Director of Marketing and Nutrition, PepsiCo Middle East & North Africa, said “by highlighting how simple and accessible it is to incorporate oats into today’s on-the-go lifestyle, we hope to encourage more nutritious breakfasts in the Kingdom of Saudi Arabia for 31 consecutive days in the month of Oatober. As the champion of oats with over 140 years of expertise, we are passionate about helping people become healthier and want people to enjoy oats in more ways, more often.”

During MyFitnessPal’s Quaker Oats Challenge, Under Armour Connected Fitness will give away a total of $2,000 in prizes including:

• Two (2) randomly selected participants who log 20 meals will be eligible for a $250 cash

prize each.

• Ten (10) randomly selected participants who log at least 10 meals will be eligible for a $100 cash prize each.

• Two (2) randomly selected participants who log at least 1 meal including Quaker Oats will be eligible for a $250 cash prize each.

MyFitnessPal’s Quaker Oats Challenge is open to users in Saudi Arabia with the MyFitnessPal app [iPhone users can download it here and Android users download here]. For more information about the nutritional benefits of oats, please visit https://www.quakerarabia.com. To see how others are participating and join the conversation, use #QuakerOatsChallenge on social media. For complete details and official rules to the MyFitnessPal Quaker Oats Challenge go to Quaker Blog. — SG