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WISS company Maurice Lacroix held a workshop in the city of Prague in the Czech Republic to introduce the latest models from the “Masterpiece”, “AIKON” and “ELIROS” families, which will be launched in markets with the beginning of 2019. The workshop was held in the presence of Maurice Lacroix General Manager Stéphane Waser and a large number of the company’s agents from all over the world. During the workshop, the company officials made a special demonstration of the newest models of the “AIKON Automatic Skeleton” with its wide, open-worked case, which will be focused on in the future.

During this occasion, General Manager of Maurice Lacroix Mr. Stéphane Waser said: “We are happy with organizing this important meeting which brings us together with our agents and success partners globally to introduce our designers’ latest creations, modern innovations and unique designs offered by the new collection that suits all modern tastes”. On the sidelines of the private meeting with the Executive Manager of Al Ghazali Trading Company, Maurice Lacroix’s agent in Saudi Arabia, Abdullatif Mohammed Al-Abdullatif. Stéphane Waser emphasized on the importance and the power of the Saudi market, as well as the role Al Ghazali plays to increase its share of sales. He also added that “AIKON” has a new modern design, and each of its elements is characterized with luxury, a high-quality finishing touch and a high precision Quartz movement system. It represents the image of Maurice Lacroix stuck in the minds of consumers, which is expected to remain that way for decades to come.

Abdullatif Mohammed Al-Abdullatif, Executive Manager of Al Ghazali Trading, said: “We are always keen on the Saudi Market and the Saudi Consumer being the first to receive the latest models released by Maurice Lacroix, where the Saudi Market witnessed an increased growth in sales thanks to the modern designs and marketing plans followed by the company with focus on social media sites such as Facebook and Instagram”.

The new models’ prices range from SR2,700 to SR30,000, and that “AIKON” watches form 50% of Maurice Lacroix’s sales. — SG