SAUDI ARABIA

Saudi Arabia embraces the world through the hearts of its kings

Short video rejects efforts at politicizing the pilgrimage

August 13, 2018

JEDDAH — In concurrence with the current Haj season, W7Worldwide Marketing Communications Consultancy Agency has produced a short video not exceeding 3 minutes, titled "Pilgrims in the Hearts of Saudi Kings".

The video indirectly rejects all efforts at the internationalization and politicization of Haj and instead showcases the relentless efforts exerted for the guests of Allah on their spiritual journey. (http://www.w7worldwide.com/hajj01/)

According to the W7Worldwide team, the idea behind the video is based on the semantic time-lapse of the speeches of the kings of Saudi Arabia, from the time of the founder King Abdul Aziz Bin Abdul Rahman Al-Saud to Custodian of the Two Holy Mosques King Salman.

All the speeches included in the video, since the time of the founder and the late kings Saud, Faisal, Khalid, Fahd and Abdullah, (may Allah have mercy on them), to King Salman, stressed the honor of Saudi Arabia in caring for the pilgrims.

Among the key points and messages are separate speeches of each of the kings highlighting the commencement of the Haj season. Additionally, the video highlights the iconic expansion of the two holy mosques and the holy sites to facilitate the spiritual journey for the pilgrims who come to perform Haj from around the world.

The video highlights many direct and indirect messages, most notably the greatness of the holy places in the hearts of the kings of Saudi Arabia, as well as their emphasis on continuing to develop the services for the comfort of the guests of Allah as a great responsibility and duty. — SG


August 13, 2018
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