RED Sea Mall, one of the largest and the most modern malls in Jeddah, recently won three prestigious awards for marketing excellence in 2018 from CMO Asia Awards, a global organization specialized in market research and assessment of corporate performance across Asia. The three awards represent a continent-wide certificate of excellence for Red Sea Mall across areas of service and marketing.

The three awards won included the "Best HR Event of the Year" for their ‘Career Fair’ campaign, the "Best Marketing Campaign of the Year" for their ‘Halait’ campaign, and "Excellence in Branding and Marketing" for their ‘Key to Surprises and Red Sea Mall Cup’ campaigns. The awards ceremony was held recently in Singapore, with the participation of more than 100 companies from 10 Asian countries. Among those who were shortlisted for the awards were major companies from a wide range of industries including hospitality, tourism, entertainment, communications, banking and FMCG’s.

The CMO Asia Awards are a mark of recognition for companies, brands and marketing professionals who leave a strong impact in the industry and make a difference in the industry across the continent. It is the highest rated award for companies that have a significant and positive impact on society and the environment.

Eng. Aidrous Al Bar, Executive Member of Red Sea Markets Limited, owning company of Red Sea Mall, expressed his delight and pride that the mall was honored with such prestigious awards. He said: “Winning such awards are both a great incentive and encouragement to create innovative marketing campaign across many areas.”

He added: “These three awards, received during this year's award ceremony, will be added to the pedestal of accomplishments achieved by the mall across regional and international forums each year.”

Mohammed Alasiri, Marketing Manager at Red Sea Mall, said: “Since the beginning of the year, we have been active in several entertainment events to win awards and receive recognition across the region and beyond. Thanks to our relentless efforts, Red Sea Mall has won these three prestigious awards. We thank our tenants for their great support, as well as our valued visitors for their confidence in our campaigns, activities, and entertainment.”

He added: “We applaud the efforts of our team that have demonstrated dedication and excellence, as these awards are the result of consistent commitment and relentless efforts. We are keen to initiate and promote these events within the framework of Saudi Vision 2030, which helped open up opportunities to promote the tourism and entertainment industry”. — SG