TOP representatives from Nahwasharq Co. Ltd, the official importer of Volvo Cars in Saudi Arabia; Elie Chahine Badr, the CEO and Nabil Osman, General Manager, had their first official visit representing Volvo Cars to the GCC Standardization Organization headquarters in Riyadh. The first annual meeting conducted with the GSO, aimed at shedding light on all the momentous elements required to ensure full protection, safety and steadiness during the drive with the presence of Volvo Car Importers Europe, Middle East and Africa (EMEA) representatives Jesus Fernandez de Mesa, Managing Director, and Mrs. Melisa Seleskovic, Marketing Director.
De Mesa said: “Since 1927, our Swedish heritage and human-centric approach have shaped who we are. Everything we do at Volvo Cars must start with people. This principle is more relevant today than ever before. We have a vision named Vision 2020 for the company’s aim to maintain leadership in the field of safety. Traditionally, Volvo Cars is associated with protective safety systems. Our new product platforms help us making it possible to bolster the company’s world-leading reputation for safety without compromising design, size or weight. The advances in preventive and protective safety technologies work together help protecting the occupants in all different types of events, so to deliver most ambitious safety vision in the industry that is “Nobody should be seriously injured or killed in a new Volvo by 2020”. Our commitment to developing safer, more sustainable and convenient cars ties in well in the Kingdom’s Vision 2030 plan, which, among other things, also aims to bring a significant positive impact to the nation’s traffic safety standards, as well as to reduce pollution and dependence of fossil fuels. I believe customers in the Kingdom of Saudi Arabia will be delighted to meet our complete product portfolio.”
The GCC Standardization Organization (GSO) pursues to unify the various standardization activities and following up implementation and compliance with the same in cooperation and coordination with the standardization bodies in the Member States. The objective behind those efforts is to raise the capabilities of the Gulf industries and develop the production and service sectors, fostering the Intra-GCC trade, protect the consumer, environment and public health, enhance the GCC economy and meet the requirements of the Gulf Custom Union and the Gulf Common Market.
Waleed Abdullah Al-Sagr, GSO’s Head of Certification Department, said: “It was my pleasure having a meeting with the delegations of Volvo Cars and Nahwasharq Co. Ltd, in the GSO office. I look forward to continuing our relationship with those parties and renewing our annual meetings with them. This can optimistically boost delivering upper levels of auto manufacturing in terms of bursting safety and utmost security.”
Nahwasharq Co. Ltd opened the first Volvo Retail Experience showroom located in Riyadh’s Sulaymania District, Prince Abdul Aziz Bin Mosaed Bin Jalwi Street (Al Dhabab) and second showroom will open in Dammam in the fourth quarter of 2018, while the Jeddah’s showroom will be inaugurated in early 2019. — SG
