BMW partners with SABB to empower women drivers

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Female-only event aimed at educating women drivers with the required information in purchasing their first car

JEDDAH — Mohamed Yousuf Naghi Motors (MYNM), the official BMW Group importer in Saudi Arabia, recently partnered with SABB (Saudi British Bank) to host two female-only events with the aim of empowering women through educating them with the required information for purchasing their first car. This includes topics like financial solutions, safety and features to look for as they begin driving in the Kingdom.

Female customers of SABB were welcomed into a relaxing environment in MYNM’s showrooms in Jeddah and Riyadh by female sales staff and live jazz music to set them at ease. Guests had the opportunity to learn more about BMW and its history before being taken by female staff and a BMW Product Genius for an overview of key BMW models and their features aimed to best suit each guest’s individual needs.

Aside from educating women on their first car purchase, key topics of discussion at both events were focused on BMW’s unique safety, efficiency, convenience, and of course driving pleasure – making it the ideal purchase for first-time car owners looking for a dynamic driving experience.

Mohamed Yousuf Naghi Motors has taken several steps to ensure females feel empowered when walking into their showrooms across the Kingdom. Apart from actively supporting female-only events including their partnership with SABB, they recently supported the inaugural Arab Fashion Week.

They have multiple female sales assistants to help female customers to further understand BMW and their products and the process of purchasing a new car. An additional step they have taken is establishing a dedicated WhatsApp number to allow all their female customers to communicate their questions or concerns with MYNM’s CRM team.

Commenting on these-female only activities, Hector Kostakis, National Marketing Manager, of Mohamed Yousuf Naghi Motors – BMW Group said: “We are excited to welcome ladies in all our events and activities, as well our showrooms throughout the country. Our experienced colleagues will be more than happy to assist them on the process of purchasing their new car. It is our pleasure to ensure the women visiting our showrooms have a seamless purchasing experience from learning about the financial services available to the features to look for to best suit their personal needs.” — SG


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