PANASONIC Marketing Middle East & Africa (PMMAF), committed to deliver true satisfaction to its customers always, recently organized another strategy conference for FY2018 with its service partner management representatives. Held in Dubai, the Panasonic Customer Service Convention was designed to share best practices on exceptional customer service, as well as enhance the quality of the company’s after-sales service.

“Panasonic is truly engaged and invested in initiatives that not only improve the customer experience, but at the same time help our partners and dealers be more efficient in the delivery of their service. This is also consistent with our Founder’s business philosophy that when we satisfy our customers, we can in turn find satisfaction in a job well done,” commented PMMAF Managing Director Hiroki Soejima.

Ryuji Nakatani, customer service director, PMMAF, added, "This event is special because together we are learning, establishing benchmarks, tracking successes and identifying areas that need improvements. Keeping our customers satisfied hinges on having well-trained and competent staff possible. Moreover, this just amplifies Panasonic’s fundamental stance to provide customers with trust and peace of mind through our products and services.”

The event drew attendees from the UAE, Saudi Arabia, Kuwait, Oman and Iraq, and was attended by PMMAF’s top management as well as representatives from its offices in Lebanon and Kuwait. A special delegation from the company’s Japan and Malaysia operations was also present.

Included in the agenda of the convention were presentations and discussions on spare parts support, technical support and regulation, customer service policy and activities, among others. PMMAF Service Partner Companies also presented overviews of customer service initiatives from their respective countries. Meanwhile, the Star Service Competition Awards Ceremony was an important highlight of the event where PMMAF recognized employees for their achievement in customer service.

In his closing remarks, Soejima explained, “Improving the employees’ customer service skills is a crucial step in understanding our customers. The opportunity to interact with our customers allows us to have a better grasp of their needs and thus we’re able to align these with our goals and priorities. This helps us in our commitment of offering products and solutions that enrich the lives of people around the world.” — SG