THE month of Ramadan is the time of the year when peacefulness, spirituality and love overcome all. During such a caring atmosphere and for a 7th year in a row, Bupa Arabia for cooperative healthcare insurance launched Kiswat AlKhair campaign with its partners; Careem, a transportation network company /application, CleanLine app, an on demand dry cleaning and laundry service mobile app, and Kiswat Alsayida Aisha, a charitable organization to gather donations from the community during the holy month.

This campaign allowed donors to order a Careem “Kiswa” car for free to pick up and deliver their donations between the May 16 and 20 in Jeddah, Riyadh and Al Khobar. These donations included new and/or used, in good condition, clothes, house supplies, electronics, and toys for children. Similarly, CleanLine ensures the cleanliness of the clothes and their delivery to Bupa Arabia offices. After the delivery, Bupa Arabia employees volunteer to organize the objects at hand before delivering it to Kiswat Alsayida Aisha, who will be distributing all donations to families in need around the Kingdom.

Tal Nazer, chief executive officer at Bupa Arabia, stated that: “It brings us joy to be working on such a campaign with our partners Careem, CleanLine and Kiswat Alsayida Aisha. We would like to thank all contributors to this campaign who helped draw a smile on the faces of those in need.”

“Such a campaign ensures that our culture of service is properly instilled through community service initiatives that presents us as part of the social fabric,” Tal concluded. — SG