Casio, Abbar honor winners of ‘Elite Club for Calculator' drive

May 9, 2018 | 04:20 PM
The “Elite Club” Competition was designed to motivate and energize the calculators’ sales and marketing movement in the Saudi market
The “Elite Club” Competition was designed to motivate and energize the calculators’ sales and marketing movement in the Saudi market
May 9, 2018 | 04:20 PM
Last Updated: May 9, 2018 | 04:20 PM
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MAHMOOD Saleh Abbar Company and Casio Computer Co. Ltd. have recently held a celebration for Calculator Distributors and agents to announce the names of the winners of the “Elite Club” competition in different categories. Where four Renault Dokker Van 2018 cars were given to the winners of the first place till the fourth, as well as many valuable prizes for those who achieved good sale results. The celebration was held at Crown Plaza Hotel Jeddah and was attended by the General Manager of Casio Middle East Shingo Yamaga, a number of Casio Middle East Company officials and Mahmood Saleh Abbar Company officials.

Shingo Yamaga gave a speech expressing his gratitude and appreciation to calculator distributors and agents for their great efforts to develop and energize the sales and marketing movement in the Saudi market. He added the experience achieved an unparalleled success despite the harsh conditions of the market, Casio’s calculator products remained in the first place in the Saudi market.

Yamaga also added that the “Elite Club” Competition was designed to motivate and energize the calculators’ sales and marketing movement in the Saudi Market, and to provide agents with the opportunity to know the products’ specifications and basic operation as well as the benefits and advantages gained by the user. He was happy to announce about the huge promotional program presented by Casio to all agents and distributors which started last May 1.

Yamaga said the latest calculator Casio displayed in the market is Model DS1JT to keep pace with the new VAT system announced by Saudi Arabia. A durable calculator which is capable of reviewing 300 calculation steps, inserting and deleting calculations as well as voice-assisted re-checking. Pointing that the calculator is available through sales outlets in Saudi Arabia at affordable prices.

Mohammed Ali Basurrah, Casio’s Divisional Manager in Abbar Company, praised Casio and its leading role in the field of research and technology, and inventing the first electronic calculator. He added that Abbar Company, the exclusive agent for Casio in Saudi Arabia for around 40 years, has exerted great efforts to develop Casio calculators’ business in different practical and educational fields. Using Ahmed Al-Deini’s expertise to create a Mathematics education site for all grades using the scientific calculator, the website now has more than 120 million users.

Senior Sales Manager of the Education and Business Solutions Department Mohamed Hoteit browsed Casio’s strategy for the next phase. Followed by a presentation of Casio’s Calculator products and the “Elite Club” Program presented by Mohamed Farid Helmy, the Regional Sales Manager for Casio Middle East. He also browsed the “Elite Club” Competition results and the conditions and standards applied in choosing the winners, and then announced their names in different categories. The new promotional program for the next phase started last May 1st for a year, the details of which will be uncovered later on. — SG