All-new 2018 Toyota Camry launched

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ABDUL Latif Jameel Motors has announced the official launch of the all-new 2018 Toyota Camry, with an unprecedented appearance and unparalleled specifications and technologies. The launch was announced at the company’s first event of the new year - a special ceremony held at the Hussain Jameel Hall in Jeddah with the attendance of a number of senior officials from Abdul Latif Jameel, distinguished clients, and a prominent media presence.

Chief Marketing Officer of Abdul Latif Jameel Motors, Mazen Jameel, expressed his pride at the launch of the all-new 2018 Toyota Camry, stating: “25 years and Camry is still Camry. This car has managed to establish its presence and position in the Saudi market for more than two decades, during which it has won the trust of drivers and passengers thanks to its excellent performance and combination of quality, durability and reliability, in addition to its suitable price, which makes it the best and smartest choice in the mid-size sedan category.

“The breathtaking design, state-of-the-art specifications, and innovative technologies introduced in the new Toyota Camry offer an unprecedented sedan experience that will add to the popularity of this incredible car, thereby reaffirming its position as one of the Kingdom’s best-sellers.”

Jameel revealed that the forthcoming launch of the Camry Hybrid Edition for the first time in the Saudi market will take place during the first half of 2018, keeping up with the latest changes in the Saudi market and meeting the needs of consumers.

Everything has changed in the eighth generation of the Toyota Camry, offering a brilliant vehicle with a superior experience that meets all the needs and desires of the public. The new car boasts advanced safety and security features as well as numerous luxury and entertainment advantages that make it the leader of the road its fans know and love.

The eighth generation of the Camry has been radically changed and every small detail in the new model will surprise the public more than ever before, particularly the stunning design that is considered the fruit of the labors of the Toyota Global Engineering Platform (TNGA), which was created specifically to produce vehicles characterized by optimal performance and technology while taking advantage of Toyota’s specialized Kaizen capabilities for continual improvement and innovation. The latter is one of the most important factors that make Toyota superior in the global automotive industry.

With an all new chassis, the Toyota Camry design team has managed to provide a lower center of gravity for better stability and a lower, livelier and more thrilling appearance. Speaking of appearance, the sports category Camry features a hood more than one-inch thick, characterized by two wide lateral lines and a daring front bumper culminating in the prominent Toyota logo at the center of the winged grille.

Abdul Latif Jameel Motors offers the 2018 Toyota Camry in six categories with three engine types in order to meet the desires of its wide segment of consumers. Additionally, the 2018 Toyota Camry also comes in the Grande category with a six-cylinder engine that can fulfill the needs of all its fans, in addition to the latest Direct Fuel Injection Technology (D-4S), as well as the Variable Valve Timing Intelligent Wide System (VVT-iW), which enables the new car to perform outstandingly; with high fuel efficiency and minimal impact on the environment.

In terms of safety and security, the 2018 Toyota Camry has fulfilled the highest standards with the finest ratings, winning the +Top Safety Pick Award granted by the American Insurance Institute for Highway Safety (IIHS) as the safest car of the season, in addition to acquiring a five-star rating from the Australian New Car Assessment Program (ANCAP), which is applied in Australia and New Zealand.

Abdul Latif Jameel had partially exposed the 2018 Camry during the 2017 Saudi International Motor Show last December in Jeddah, in conjunction with the 35th anniversary of the beginning of commercial production of this much loved model.

The renowned relationship between Toyota and Abdul Latif Jameel Motors was established more than half a century ago, and has grown to become one of the most remarkable automotive forces in the Kingdom. Abdul Latif Jameel Motors is also one of the largest independent certified Toyota dealers in the world. Under its principle of putting the guest first and its commitment to achieving excellence in all it has to offer, Abdul Latif Jameel Motors supports the widespread use of Toyota vehicles in the Saudi market through an extensive network of sales and maintenance centers strategically located around the Kingdom to provide peace of mind for their guests wherever they may be. — SG


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