Sierra: Cornerstone of GMC’s legacy in Kingdom


WHEN it comes to reliability, refinement in design and engineering excellence, Sierra has it all. GMC and its expertly crafted trucks have a long legacy in Saudi Arabia, first entering the market over 92 years ago with 4x4 and 6x6 vehicles specifically developed for desert use.

With keen attention to detail, interior craftsmanship, quality appointments, and practicality, Sierra is a cut above other trucks and the ideal choice for Saudis of all ages looking for a car that suits a variety of driving conditions, from highway cruising to rough terrain. Entering its tenth decade in the Kingdom, loyalty to GMC as a brand and Sierra as a reliable truck is embedded into generations of Saudi culture.

With GMC’s powerful engine options, innovative technologies and distinct design here is how Sierra has cemented its position in the Kingdom.

A time-honored pastime in Saudi Arabia, Sierra’s power and traction allows for heightened off-roading with controlled descent in rough terrain while delivering professional grade durability, powered by powerful V8 engine options.

Dependent on the trim, Sierra models come equipped with Z71 Off-road suspension, 18- or 20-inch machined-aluminum wheels with All-Terrain tires, an Under-Body Shield, and Floor Liners.

In terms of durability, extensive use of galvanized sheet metal and DURALIFE™ brake rotors protect against corrosion, and spray-on bedliner provides an increase in protection from scratches and dings.

For perpetually connected Saudis, Sierra has purposeful technology, inside and out including Intellilink, Apple CarPlay and Android Auto. Keeping owners connected and in control while on the go, Sierra provides ultimate flexibility and the ability to customize drivers’ media, even allowing them to safely send, read and reply to text messages.

Many Saudis have grown up with the Sierra name and for those who prefer superior comfort, the model’s crafted interior is the complete package. The premium cabin offers heated and vented perforated leather-appointed seats, wireless charging pad and soft-touch instrument panel and door trim, to name but a few.

With a striking appearance, Sierra is built to deliver confidence and refinement, catering to Saudi drivers that are known for their interest in bold design and face a multitude of driving conditions on Saudi Arabia’s roads. High Performance LED headlamps, LED tail lamps, and Thin Profile LED fog lamps, are just some of the available features which set GMC’s truck apart.

Camping in the Kingdom’s vast landscape is a popular activity and stretches back long before cars were on the scene. With innovative trailering technologies, Sierra is designed to tow and haul with Cruise and Powertrain Grade Braking, providing the ultimate option for transporting campsite necessities. Offering three available high strength steel bed options, Sierra fits everything a keen explorer could need.

With over 200,000km of roads to drive on in Saudi Arabia, Sierra keeps passengers secure, regardless of the road condition. With state-of-the-art safety and driver-alert technologies such as the availability of New Low Speed Forward Automatic Breaking, the vehicle can automatically apply the brakes when it is travelling at a low speed to help reduce a collision’s severity. Other available technologies include Lane Keep Assist, Forward Collision Alert and Safety Alert Seat which gently vibrates to provide drivers with a subtle alert.

With a well-known and deeply ingrained interest in car modifications, Sierra exceeds the needs of its discerning Saudi customers with a variety of optional features at every trim level, whether base, SLE, SLT or top-of-the-line Denali. For bumper-to-bumper personalization, accessories range from Illuminated Door Sill Plates, to a wide variety of tonneau bed covers.

Built on the philosophy of ‘Commands Respect’, GMC has built pickups since 1902. With a rich heritage in the Middle East and an impressive 111 years of presence, innovation and engineering excellence is built into all GMC vehicles. The brand is evolving to offer more fuel-efficient pickups, crossovers and SUVs.

The GMC portfolio in the Middle East features Terrain small SUV and Acadia crossover. The Sierra half-ton pickup is the most powerful light duty pickup on the market, and the first full-size pickup to receive the highest possible five-star Overall Vehicle Score for safety since the National Highway Traffic Safety Administration changed its New Car Assessment Program for the 2011 model year. Every GMC model, including Yukon and Yukon XL full-size SUVs, is available in Denali luxury trim. GMC also offers customers a high-level aftersales service experience. — SG