Flydubai introduces special offers for flights to Dubai from the GCC

Shah Rukh Khan wants you to be his guest in Dubai

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Saudi Gazette

Dubai and Shah Rukh Khan have one thing in common, which is that they are both larger than life.

Hence it comes as no surprise that Dubai chose the Bollywood heartthrob who calls Dubai his second home, to endorse its culture and tourism in an endearing campaign titled ‘Be My Guest’.

Khan is seen engaging with residents and tourists helping them explore and fall in love with Dubai, its culture and fundamental human relationships in a series of short films.

“We are delighted to partner with Mr. Shah Rukh Khan once again for the new edition of this very special project, ‘Be My Guest’. There is no one quite like him – with his charisma, global appeal, and most importantly because he truly considers Dubai to be his second home and shares so many similarities with what Dubai stands for. Our video last year that saw Shah Rukh surprise and delight people in Dubai, garnered great response from across the world, but that was only the beginning of our journey,” Issam Kazim, CEO, Dubai’s Corporation for Tourism and Commerce Marketing (DCTCM) said.

#BeMyGuest shows Shah Rukh Khan personalize the experience of three different characters visit Dubai. SRK creates memorable experiences for each character and their loved ones, something that is common to and comes easy to Dubai and himself.

The stories celebrate Dubai’s diversity and takes audiences on a trip to explore iconic locations in the city, including Dubai’s theme parks Legoland Dubai and Bollywood Parks, Dubai Aquarium, Dubai Fountain, The Palace Downtown Dubai and the beautiful mountainous Hatta region.

ÄúLast year I invited my fans around the world to ‚ÄòBe My Guest‚Äô while giving them a glimpse into my Dubai, as part of this exciting partnership with Dubai Tourism. This year, along with one of Bollywood‚Äôs most recognised directors, Kabir Khan, we‚Äôre taking that partnership further to exploring new places and attractions but with the signature essence of Dubai that truly makes it a place where every visitor can feel like they belong to even greater heights.¬† I love this ¬†amazing city and I‚Äôm really looking forward to once again sharing my ¬†experiences with my fans,‚Äù Shah Rukh Khan¬†said.

The videos aim to strengthen the deep bond between Dubai and the subcontinent, considering they are the top markets for inbound and repeat visitation to the Emirate.

 “This time around, we continue to celebrate this strong bond by capturing Shah Rukh Khan directly exploring the city and what it has to offer to audiences across different age groups and demographics. We are also very pleased to work with Mr. Kabir Khan for the first time, as he has brought to life Dubai’s extensive tourism proposition, while weaving in Shah Rukh’s unique relationship with the city. We look forward to sharing this series with our global audiences and the international dispora as well as the wider global fanbase of Shah Rukh Khan,” Kazim added.

 Renowned Bollywood film director Kabir Khan directed the sequel to the award-winning campaign, which was a massive hit across social media channels last year.

 “It’s been an absolute dream come true to work on this campaign with such power house names. I have always aspired to work with Shah Rukh, the charisma he brings to every shot is admirable, while Dubai has been one of my  favourite cities to visit. In these films, we’ve done our best to capture the essence of Dubai, from its stunning locations to its welcoming hospitality. After working so closely with both Dubai Tourism and  Shah Rukh Khan, I can confidently call Dubai my home and cannot wait to be back,” director Kabir Khan said.

To celebrate #BeMyGuest collaboration with Shah Rukh Khan, Flydubai has a special offer for flights to Dubai from the GCC.

Visit www.dubaitourism.com to view Shah Rukh Khan’s new videos.


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