Bmw celebrates two world premieres

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BMW is celebrating two world premieres at the North American International Auto Show (NAIAS) in Detroit on 14 – 28 January 2018.

Both public and trade visitors to the show will have their first opportunity to experience the updated BMW i8 Coupe (fuel consumption combined: 1.9 l/100 km [148.7 mpg imp]; CO2 emissions combined: 42 g/km; electric power consumption combined: 14.0 kWh/100 km) 1 and new BMW X2.

Plus, the company will be presenting the most exclusive way to discover trailblazing open-top driving pleasure. Making its debut at the show, the BMW i8 Roadster First Edition (fuel consumption combined: 2.1 l/100 km [134.5 mpg imp]; CO2 emissions combined: 46 g/km; electric power consumption combined: 14.5 kWh/100 km)1 stands out with a suitably extensive array of appointments. Also taking to the stage in Detroit is a luxury-class vehicle concept that encapsulates a fresh understanding of luxury for the BMW brand – the BMW Concept X7 iPerformance.

World premiere of the BMW i8 Coupe

• World premiere of the updated BMW i8 Coupe: The three-cylinder petrol engine and electric drive system team up to generate system output of 275 kW/374 hp. The BMW eDrive technology on hand also includes a high-voltage lithium-ion battery with cell capacity of 34 Ah and gross energy capacity of 11.6 kWh. The battery delivers the energy for the 105 kW/143 hp electric motor to power the car from rest all the way to a maximum 105 km/h (65 mph) on a wave of innovative sports car feeling. Pushing the eDrive button raises the top speed on electric power alone to 120 km/h (75 mph).

• The BMW i8 Roadster First Edition is limited to a production run of 200 units. The special-edition models will be among the first examples of the open-top plug-in hybrid sports car built and delivered to customers around the world. All of the body paint finishes and interior designs offered for the new BMW i8 Coupe and new BMW i8 Roadster are also available for the special edition. These include the newly introduced exterior colours E-Copper metallic and Donington Grey metallic. The Carpo interior design package (included as standard) comprises full leather trim, which is available for the new BMW i8 Roadster exclusively in the colour combination Ivory White/Black.

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.

In 2017, the BMW Group sold over 2,463,500 passenger vehicles and more than 164,000 motorcycles worldwide. The profit before tax in the financial year 2016 was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. — SG


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